Gamescom: Xbox Augustfest 3
The Hottest Ticket In Town
Cologne, Germany. Home to 'Gamescom' - Europe's biggest trade fair for interactive games and entertainment. It's a key event on Xbox's calendar and as part of the event they began a little tradition two years ago called 'Augustfest'. An invite only party for a who's who of the gaming world. Now in it's third year, the party is one of the hottest tickets in town over the Gamescom period.
After the storming success of Augustfest 2 in 2010 we were tasked with raising the bar yet again. Delivering the visual ID and branding we also created a bespoke digital campaign to promote the event with an electrifying video i-dent and teaser invite allowing users to register their interest and get personalised tickets to the event.
Project details
Client
Xbox
Project link
http://www.xbox3rdpartymarketing.com/augustfest3
Other work for this client
- Xbox Newsletters
- Final Fantasy XIII
- Bioshock Infinite Facebook Application
- Game Feast Facebook Application
- Dance Central
- Fable III Kingmaker Portrait Creator
- Gears of War 3 - Beta access Facebook campaign
- Call of Duty: Modern Warfare 3 - Global live launch event
- Summer of Arcade