As part of a European wide promotion with Proctor & Gamble, EA Sports teamed up with Gillette to allow users the chance to win EA titles on promotional Gillette packs.
Staak were briefed with producing a vibrant, visually enticing site for each territory running the promotion which allowed users to enter unique codes from Gillette packs to see if they'd won. This, coupled with an extensive bespoke content management system allowed EA to process winning codes from anywhere in Europe direct to their distribution centres.
