Gears of War 3 - Beta access Facebook campaign
Who are your 'Brothers To The End' ?
A dynamic Facebook campaign covering 25 locales that promoted the upcoming behemoth that is Gears of War 3! With the game out later in the year we worked closely with Xbox to ensure fans were made aware of and could get access to the beta campaign as well as unlocking exclusive in-game rewards.
Based around the strap line 'Who are your brothers to the end?' users could tag their friends via the app which would post a Gears of War 3 poster to their walls with each of their friends tagged. This along with the ability to watch the latest Gears of War 3 videos and pre-order the title with exclusive in-game rewards meant the app enjoyed great success. In it's short life over 250,000+ users have been tagged via the app.
Project details
Client
Xbox
Project link
http://apps.facebook.com/xboxgearsofwarbeta/uk
Other work for this client
- Xbox Newsletters
- Final Fantasy XIII
- Bioshock Infinite Facebook Application
- Game Feast Facebook Application
- Dance Central
- Fable III Kingmaker Portrait Creator
- Gamescom: Xbox Augustfest 3
- Call of Duty: Modern Warfare 3 - Global live launch event
- Summer of Arcade