The Fray
Play along with Isaac
To aid the promotion of The Fray's new self titled album, Staak was asked to produce a solution that would engage hardcore fans while still achieving a mass market appeal.
A slick Flash based e-card was the order of the day allowing fans to preview the single, view tour dates and sign up for a chance to win tickets and travel to see the band live. A mini Flash game, 'Play Along With Isaac' also helped promote long term engagement. Coupling all this with Facebook Connect and an activity based points system encouraged fans to become 'brand ambassadors' of the band, spreading the name far and wide.
Project details
Client
Sony Music