Www.staak.co.uk Recent Works

Call of Duty: Modern Warfare 3 - Global live launch event

Thu, 17 Nov 2011 09:23:32 +0000

Now recognised as the biggest entertainment launch of all time in any medium Call of Duty: Modern Warfare 3 revealed itself to the world via it's global launch event on the 7th November. We were massively stoked to be involved with the franchise again, working closely with Xbox and Activision to produce a feature rich bespoke Facebook application and YouTube gadget to stream the live launch.

The event was an astounding success with unique user views via our application alone totaling around 900,000. Happy shooting soldier!

Summer of Arcade

Thu, 17 Nov 2011 09:12:35 +0000

What’s more fun than winning a free game? Not much we’re betting!

Supporting the Xbox Live ‘Summer of Arcade’ season we conceived, designed and developed a smart carnival style game that allowed lucky fans to stand a chance to win an exclusive code for a free title on Xbox Live. All they had to do was step up, shoot the targets and reveal three X’s to win – dead simple! The application was a storming success. Rolled out across the UK and Europe it received well over 200,000 unique visits over its short life with over 1000 game codes won by lucky gamers.

Gamescom: Xbox Augustfest 3

Thu, 17 Nov 2011 09:07:18 +0000

Cologne, Germany. Home to 'Gamescom' - Europe's biggest trade fair for interactive games and entertainment. It's a key event on Xbox's calendar and as part of the event they began a little tradition two years ago called 'Augustfest'. An invite only party for a who's who of the gaming world. Now in it's third year, the party is one of the hottest tickets in town over the Gamescom period.

After the storming success of Augustfest 2 in 2010 we were tasked with raising the bar yet again. Delivering the visual ID and branding we also created a bespoke digital campaign to promote the event with an electrifying video i-dent and teaser invite allowing users to register their interest and get personalised tickets to the event.

Barnaby Roper: Pauline

Thu, 05 May 2011 09:33:08 +0100

In another collaboration with filmmaker Barnaby Roper we had great fun helping him to bring to life his latest creation 'Pauline'. A 'visual symphony' built in Flash allowing users to build their very own audio-visual tableau with engaging, haunting and dramatic video segments of the model Pauline van der Cruysse. Clad in a variety of high fashion pieces, Van der Cruysse's movements cue to the crescendo building soundtrack of composer Adam Crystal. Check out the full experience for yourself here.

Gears of War 3 - Beta access Facebook campaign

Thu, 05 May 2011 09:22:30 +0100

A dynamic Facebook campaign covering 25 locales that promoted the upcoming behemoth that is Gears of War 3! With the game out later in the year we worked closely with Xbox to ensure fans were made aware of and could get access to the beta campaign as well as unlocking exclusive in-game rewards.

Based around the strap line 'Who are your brothers to the end?' users could tag their friends via the app which would post a Gears of War 3 poster to their walls with each of their friends tagged. This along with the ability to watch the latest Gears of War 3 videos and pre-order the title with exclusive in-game rewards meant the app enjoyed great success. In it's short life over 250,000+ users have been tagged via the app.

Fable III Kingmaker Portrait Creator

Tue, 16 Nov 2010 13:59:48 +0000

To tie in with the launch of Fable 3 and it's massively successful 'Kingmaker' application, we were approached by Xbox to produce a Facebook application that allowed fans of the game to create their very own Fable 3 portraits from their Facebook photo galleries.

Being either a Royal or Rebel, users could choose from a selection of frames and through the app position and scale their own Facebook photo's in the frame of their choice. Their finished portraits could then be shared back through Facebook, via Twitter or simply saved back to their computer.

Dance Central

Tue, 16 Nov 2010 13:56:43 +0000

In conjunction with the launch of Xbox's Kinect, Dance Central is the first immersive dance video game that features and tracks full-body dance moves. As part of it's launch, we were asked to produce a simple Facebook application that showcased some of the games characters as well as their blisteringly hot dance moves. Combining video's, links to buy and share the app was a fun starting point for gamers wanting to know more.

Now, where did we put our dancing shoes?

Labrinth

Thu, 23 Sep 2010 15:59:07 +0100

You may not have heard of Labrinth but you'll definitely have listened to one of his tunes. The London born musician produced Tinie Tempah's number one hit 'Pass Out' and also contributed vocals to the follow-up 'Frisky'. Having just been signed to Simon Cowell's label Syco he's the first non-talent show signing in six years.

Working alongside Sony Music we were tasked to design, build and deliver a platform that would allow fans to download the super producers latest exclusive track 'Up In Flames'. Users were able to not only download the exclusive track via web and mobile but also pass on to friends and join Labrinths mailing list.

Keep your eyes peeled for good things from Labrinth soon!

Bioshock Infinite Facebook Application

Thu, 23 Sep 2010 15:54:54 +0100

Bioshock Infinite, the next instalment of the Bioshock franchise introduces players to an entirely new gameplay experience that lifts them out of the confines of Rapture and rockets them to Columbia, an immense city in the sky.

Working alongside Xbox, our involvement centred around creating a Facebook application that would give users exclusive access to the worlds first viewing of Bioshock Infinite gameplay footage. Localised for six European countries as well as the US, Canada and Australia, a smart countdown leading up to the event ensured everyone knew when to tune in.

The event was a massive success with large numbers of gamers tuning in to watch the video.

SHOWstudio.com - Project:Eniko

Mon, 02 Aug 2010 15:24:15 +0100

In a collaboration with SHOWstudio.com and filmmaker Barnaby Roper we developed a small Flash based application that allowed users to move through clips of model Eniko Mihalik as she shakes, shimmies and grooves in the best of the season's fashion's from emerging designers.

Featuring looks by Alexander Wang, Altuzarra, Proenza Schouler and Jen Kao the application allowed users to interact via their keyboard to hand-craft their very own fashion film edit(orial). The best part? Users unique edits can then be linked, emailed and shared in this ultimate egalitarian dissemination of New York style.

View a sample of the action here.