Www.staak.co.uk Recent Works

Final Fantasy XIII

Tue, 16 Feb 2010 14:39:31 +0000

With this being the first time the Final Fantasy franchise has appeared on the Xbox platform Final Fantasy XIII was always going to be one of Xbox's biggest releases of 2010. Working closely with Xbox we were tasked with a European wide campaign promoting Final Fantasy XIII on the Xbox 360 platform as well as driving user awareness and purchase intent of the console and Final Fantasy XIII branded bundle.

We went about creating a Twitter based campaign to highlight the global nature of Xbox?s popularity and it?s gaming community by focusing on Final Fantasy XIII Xbox related tweets. This helped to illustrate the high level of anticipation for the title and in turn helped build purchase intent for gamers new to the Xbox platform as well as owners of other consoles looking for a reason to switch. All of this was wrapped up in a fully localised, highly dynamic Flash site that displayed tweets in real time, allowed users to post their own tweets up via the site as well as giving them access to all the great reasons to own an Xbox 360! Coupled with an extensive European banner campaign the site received enormous amounts of traffic with high user engagement.

If this buzz is anything to go by Final Fantasy XIII should be a massive success with it's first outing on the Xbox.

Westlife

Tue, 16 Feb 2010 14:30:00 +0000

Tasked with promoting Westlife's latest release 'Where We Are' we designed and built a small SMS campaign site that allowed fans a once in a lifetime opportunity to text in their messages directly to the band. The texts, displayed in realtime were read by the boys with the answers to the best questions being published at a later date. Coupled with a media player allowing users to check out samples from the latest album the campaign was a great success!

French Connection - Need For Speed

Tue, 16 Feb 2010 14:27:17 +0000

Working closely with French Connection and Electronic Arts we were asked to deliver a solution that would drive awareness of the FCUK brand and EA's latest racing game 'Need For Speed:Shift'. With unique codes available from purchases at French Connection users could visit the campaign site to redeem their code to stand a chance to win a variety of Need For Speed themed prizes.

Q-Tip : Kamaal The Abstract

Tue, 01 Sep 2009 21:53:25 +0000

'10 years ago Kamaal Ibn John Fareed (Q-Tip) produced an album which was ahead of its time...it's time is now.'

Hooking up with Sony Music, we produced a quick, one-stop dynamic page to showcase Q-Tip's long delayed album 'Kamaal The Abstact'.

Users can dive in and ask Q-Tip a question, enter an exclusive prize-draw to win iconic 'money can't buy prizes' as well as sample and embed the album in their own web pages.

Il Divo Mother's Day

Tue, 30 Jun 2009 10:45:31 +0000

To celebrate Mother's Day in style Sony Music asked us to create a slick video postcard for top classical crooners Il Divo!

Using a combination of video effects and Flash the personalised postcard proved a smash hit to mothers in the US, UK, France, Germany, Italy and Spain!

Speech Debelle MySpace

Tue, 30 Jun 2009 09:48:51 +0000

Speech Debelle, a new up and coming hip hop artist was in need of a visual overhaul for her MySpace page–currently the only online area her fans can see her. A fast turnaround was the order of the day and we didn't disappoint! With her new visual identity revealed just in time to coincide with her debut album release 'Speech Therapy', the MySpace page went down a hit with fans and Speech alike.

Digital Rebel Brand Identity

Thu, 25 Jun 2009 14:53:36 +0000

The revolt has begun! Digital Rebel, a brand new Marketing and PR company working predominantly in the entertainment industry kick started the launch of their new venture with a full branding and visual identity exercise by yours truly.

With a bold and vibrant design, Digital Rebel has already started making waves with some of the biggest names in the entertainment industry. Watch this space for details!

Independents Day 2009

Thu, 25 Jun 2009 14:44:49 +0000

Staak are proud to support independent music and to this end we kindly donated our services for the creation of the new Independents Day '09 site. Independents Day or ID:09, as it's called, shines a spotlight on the exciting and diverse talent of the independent music sector, a sector first home to artists including The Beatles, Elvis and Coldplay and still home to the likes of Radiohead, Vampire Weekend, Arctic Monkeys and Bjork, plus thousands of rising stars.

With a clean, uncluttered design, visitors can easily check out all there is to know about the event from the bands and labels involved to buying tickets and getting the latest news.

Spore:Galactic Adventures Mini-game

Thu, 25 Jun 2009 14:42:56 +0000

Have you got what it takes to be a truly great Space Captain? To coincide with EA's latest Spore expansion pack 'Spore: Galactic Adventures', we created a dynamically rich campaign site to raise awareness of the game and it's new unique direction for the Spore universe.

Built using seamless video integration and Flash, the campaign delivered on all fronts giving fans a chance to wet their appetites and practice their Space Captain skills with a smart mini-game, top 10 leader board and Facebook integration.

Skate2etnies

Mon, 06 Apr 2009 16:49:40 +0000

In an awesome collaboration between EA and the extreme sports wear label etnies, Staak was commissioned to design and develop an online solution to drive sales and user awareness of EA's new release 'Skate 2' and the 'Skate 2 RVM' shoe made by etnies.

Spanning over 11 European territories our solution centred around a dynamic, visual design showcasing both the game, the shoe and the main focus - a competition to stand a chance to play against real life pro skater Jason Dill. The site features dynamic localisation while competition data and user subscriptions are powered by our own in-house CMS 'Fuel'.