Finalist in ‘Things that need not be advertised’ category, our senior creative Paul, underlined a first world problem with a campaign for real plates and we couldn’t agree more. Who wants to find your ice cream is on the floor when you return form the loo?
Who doesn’t like a big entrance? We were pretty proud of our entry to the parody category. Of course it’s a pleasure just to be nominated...oh wait, we weren’t. Unfortunately this effort didn’t make it through the finals, we’ve no idea why.
Not all of our efforts were sweary or genital-based, we managed to uphold some decorum with our candidate for the honesty category, marrying the BodyShop’s 40th birthday with a tagline which underpinned the ethos of the brand.