Katherine Jenkins. Classical crossover superstar mezzo-soprano from Wales and the first artist to have two Number Ones in the UK classical charts in the same year. With her much publicised return to Decca Records we were approached to help create a brand new official destination for all of her fans, showcasing the very latest and greatest content Katherine has to offer.
With Katherine Jenkins being a particularly hyper social artist with regular output across her Twitter, Instagram and YouTube channels it was massively important that any new site showcase this in a meaningful way to give real fan engagement. With an new album in the works, the official site had to go live in a relatively short period of time yet still be flexible enough to allow new content to be included in the future.
Taking a fluid, responsive approach to content we placed social center stage and allowed fans to connect with Katherine across all of her social channels, all in one place, via any device. Using a dynamic tiling system we devised, content from Twitter, Instagram, YouTube and her official news and tour dates were seamlessly displayed together to give fans a very real-time view of everything Katherine Jenkins. All of this was built on the WordPress platform, closely integrating with Decca's existing artist ecosystem.