Showcasing the very best of new and emerging US fashion talent as selected by stylist Keegan Singh, photographer and filmmaker Barnaby Roper approached us to help him realise his vision of a fashion editorial with a difference.
The typical fashion editorial is static, linear and lifeless with no real way for the viewer to experience the movement of clothing on the human form or the sentiment behind the shoot. Barnaby Roper wanted to address this by presenting an exploratory fashion editorial with immediacy, sight, sound and exploration with his muse, Eniko Mihalik center stage.
showcasing u.s fashion talent with an interactive fashion film edit(orial)
A twist on a formula
Gone is the typical linear editorial and in its place a wholly interactive film where exploration is actively encouraged, allowing budding fashionistas to reveal a unique mix of sight and sound lying behind each key press.
Dissemination of New York style
Rather than creating a single fashion film, 26 smaller individual ones were created - one for each letter of the alphabet.
With Eniko clad in the likes of Alexander Wang, Altuzarra and Proenza Schouler, fans could experience a multitude of looks and styles from New York A/W fashion with each clip having its own exclusive soundtrack.
And just to elevate proceedings even further style gurus could record their very own edits and send their personalised fashion editorials on to friends!