Turning the traditional Christmas wish list on its head we devised a festive campaign that had dynamically generated, personalised video at its heart. A first for Xbox.
Via a dedicated campaign hub, fans could create their very own Xbox Wish Lists complete with their favourite products and personalised gamer tag. Videos were dynamically rendered in realtime and served up to YouTube allowing fans to share them with the world, with a lucky few winning their wish lists from Xbox.
Personalised user generated video, rendered in real time, ushered in the festive season with Xbox