French Connection UK
The ultimate racing competition
Working closely with French Connection and Electronic Arts we were asked to deliver a solution that would drive awareness of the FCUK brand and EA's latest racing game 'Need For Speed:Shift'. With unique codes available from purchases at French Connection users could visit the campaign site to redeem their code to stand a chance to win a variety of Need For Speed themed prizes.
Project details
Clients
Electronic Arts, French Connection
Project link
http://www.fcuk-needforspeed.com/