D-Day 75
Providing a platform for digital storytelling on the 75th commemoration of D-Day
Imperial War Museum
www.iwm.org.uk/history/dday/Providing a platform for digital storytelling on the 75th commemoration of D-Day


Tone
It was important for us that the tone of this project found a balance between commemorating those who fought for the freedom we enjoy today, whilst also providing an accurate account of the Normandy invasion and celebrating the peacetime that would follow the greatest military campaign ever undertaken.
75 years on from the landings, it’s important for the site to not only be a source of factual knowledge but also a home to the human stories - the ones which are not in the history books - the ones that make us question how we would react in the same situation, contextualising history in a powerful way and honouring the veterans who gave so much.

Archives
The IWM has an unparalleled archive of historical resources. Boasting both physical artefacts and a rich repository of oral accounts, it was a primary consideration to weave these into the fabric of our narrative from the concept stage.
The museum had recorded a new collection of veteran interviews which would provide a very human perspective to the infamous events, framing them in a tangible and relatable sense – something we were keen to reflect throughout the experience.









Frank Oiler, a newly arrived pilot assigned to the 84th Fighter Squadron, 78th Fighter Group at Duxford was taken up on a training flight with other newly arrived pilots to witness the spectacle of D-Day from the air. Oiler noted with amazement ‘you looked as if you could walk across the channel on the boats!’
Connecting Analogue And Digital Worlds
Part of our challenge was to present the wealth of resources at our disposal in a fresh and immersive fashion. The IWM’s catalogue of assets (spanning service uniforms, documents and stunning reconnaissance photography) were cemented in a pre-digital age but leant itself to a minimal web design pairing beautifully.
Allowing these visuals to breathe and showcasing hi-res images were central to the flow of the journey, never forgetting that a picture really is worth a thousand words. We did this whilst aligning all aesthetics with the museum’s brand guidelines and following the graphic sensibilities that span the ‘D-Day 75’ campaign.
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