Building an interactive AI experience to create a digital deity.
We were approached by the Financial Times and agency partners to design and deliver a bold, provocative and philosophically challenging campaign. This would centre around an AI ‘digital deity’, with whom users could pose life’s big questions.
On the first day, the FT said, “let there be a media budget” and there was, and it was good. Our clients had some ideas of how ‘disciples’ would be engaged, and this would span desktop and mobile devices as well as out-of-home screens.
Feel GodBot’s Wrath
With limited real estate on mobile devices, we had to make our entity’s visual presence adaptable to deliver all states of sentiment. Paired with the tone of copywriting, this was our method of personifying the zeros and ones into an animated being capable of all emotions ranging from calming love to Old Testament fire and brimstone.
Animation was considered throughout the design meaning these states were designed to seamlessly transition into one-another. This visual display echoed the cadence and shape of the language to suggest a living ‘being’ whilst simultaneously prompting users into action when necessary.