Building a platform to disrupt the exclusive streetwear market, uniting buyers with trusted agents to secure the hottest merch.
Staak were approached by two London entrepreneurs that had discovered a niche within the streetwear and sneaker market. This sector of the fashion industry attracts limited runs of highly sought-after garments and accessories. With the exclusivity of street fashion being high on a punter’s wishlist, the resell market has been growing rapidly over the last few years. Not only have the usual bidding sites have become a hive of aftermarket trading, other resell platforms have begun to emerge for streetwear aficionados and sneaker heads.
Meanwhile, social networks have become the shop window of choice for canny dealers to flaunt their wares to the world and generate tribal communities of collectors.
Our clients had formulated a way to funnel these organically grown audiences with an after-market tool to ensure keen shoppers wouldn’t miss out on the latest releases whilst migrating their already established community to a new and innovative platform.
That platform is Proxyeed.
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