We decided to build a winter treat to expand our collective knowledge, pushing our current skill-set and releasing a little festivity into the world. We present Winter Tidings.
Creating a magical winter experiencewww.wintertidings.com
Winter Tidings was born of an experimental culture within the Staak studio. From hackathons, creative all-nighters to sandbox builds we like to nurture an environment of 'why not'? In this case focusing on pushing what was possible in an immersive, mobile WebGL experience. The heart of our concept was a message sending service. We wanted to encourage a warm exchange of feelings in the cold winter months.
Setting the scene
As this was a magical forest, we wanted to create an 'other-worldly' aspect. Our designers constructed a sky-box on which plains of the northern lights and similar dramatic skies were stitched. When this covered the scene we had a much more rounded world that was also reflecting our chosen colour palette. This would later become a 'sky-cylinder' for a higher quality representation and smoother render.
It was a key goal to engage a sender’s senses from the start and keep that interaction throughout. In a digital experience it was also important to provide a tactile nature. By incorporating touch and device motion API’s we would ask visitors to summon the spirits with on-screen gesturing before creating the snowflake itself. Both offer captivating stages to provide a sense of reward.
Released one week before Christmas, we had no idea how our fledgling chick would fly. Thankfully, we got a great response with hundreds of users a day making and sharing a snowflake with a friend or loved-one and picked up some great industry nods for our efforts too: